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E-commerce & Online Retail · Security

SSL & Website Security for Online Stores

An online store asking customers to enter card details expects an SSL certificate as baseline, but the specific type matters -- a domain-validated certificate secures the connection, while an Extended Validation certificate signals verified business legitimacy at checkout, which matters more for a store still building trust.

Where SSL fits an online store's checkout

Hostripples' SSL catalog includes DV certificates for straightforward encryption, OV for stores wanting to display verified business details, and EV for the highest trust signal at checkout, sourced from Sectigo, DigiCert, GeoTrust, Thawte, RapidSSL and GoGetSSL. Wildcard options cover a store running multiple subdomains -- a separate checkout or admin subdomain, for example -- under one certificate.

What this looks like in practice

A growing online store upgrades from a basic domain-validated certificate to an Extended Validation certificate as its order volume grows, adding the extra trust signal that matters more once customers are trusting the site with larger purchases.

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Frequently Asked Questions

Quick answers about security for e-commerce & online retail.

A domain-validated certificate covers basic encryption for any store. Extended Validation adds a verified-business trust signal that matters more as order values and customer trust requirements grow.

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